Why you need Search Engine Optimisation

Why you need Search Engine Optimisation

The term SEO gets thrown around a lot, but what does it mean? Search Engine Optimisation is the process of increasing the quality and quantity of your traffic through organic search engine results. Quality pertains to the types of people that visit your website and how relevant they are to your service and product. Quantity…

Partnership Agreements What you need to know

Partnership Agreements: What you need to know

A partnership agreement formalises the business relationship between two partners. It can cover everything from low-level processes, up to how dispute resolution will take place in the business.   Business partners are personally liable for the business in a partnership, therefore, determining the finer details is extremely important and can prevent complications down the line. The…

How to motivate and incentivise employees

How to motivate and incentivise employees

Each employee is motivated and incentivised by different things. While some employees are more motivated by money, others might feel motivated when their work is recognised. It is important to try to understand what will best work for an employee and reward them accordingly to ensure productivity.  Providing an incentive will motivate certain employees to…

Why company culture is important

Why company culture is important

Company culture has become an important part of how businesses are perceived. Businesses with a positive culture are more likely to attract clients and customers. Statistics also show that over 50% of executives believe that having a good culture can influence productivity, creativity, profitability, firm value and growth rates.  However, while it can be easier…

Roadmap to a digital transformation

Roadmap to a digital transformation

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere.  To start off your transformation, you need to know the rules. You should protect your business…

Roadmap to a digital transformation

Roadmap to a digital transformation

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere.  To start off your transformation, you need to know the rules. You should protect your business…

Changing your KiwiSaver contribution rate

Changing your KiwiSaver contribution rate

Employees need to discuss changing their contribution rate with their employer, or alternatively, fill out the required forms if they are self-employed.  The default contribution rate is 3% of an individual’s pay, but employees can change to either of the following rates:  3%, 4%, 6%, 8%, or 10%. Although the contribution rate may only be…

Types of individual expenses

Types of individual expenses

There are several sorts of expenses that can be claimed during the end of year tax return. These include:  The cost of an accountant or tax agent to file and complete tax returns. Cost of income protection insurance if the insurance payout would be taxable. Talk to your insurance provider about whether your income protection…

Breach of employment contracts

Breach of employment contracts

Employment contracts contain terms and conditions which both the employee and employer agree upon. Ideally, this contract should be written rather than confirmed verbally to avoid miscommunications or misunderstandings. Contracts may also contain implied terms i.e. not misusing confidential information.  Employment contracts are also governed by legislation that provides further information about the minimum terms…

How innovation can help business

How innovation can help business

Innovation doesn’t have to be a revolutionary and world-changing breakthrough. It can also be small changes you make to continually improve your business. Innovation can help in multiple aspects of business. Improve sales and customer relationships: Putting the time and effort into improving your products and services is essential if you want to retain customers.…

Customer retention strategies

Customer retention strategies

Retaining customers is just as important as acquiring new ones, if not more important. This is because unless customers had a negative experience with your company, they will use your services or buy your products again.  Here are some strategies you can use to retain your customers: Observing customer behaviours: Analysing customer behaviour patterns will…

Customer retention strategies

Customer retention strategies

Retaining customers is just as important as acquiring new ones, if not more important. This is because unless customers had a negative experience with your company, they will use your services or buy your products again.  Here are some strategies you can use to retain your customers: Observing customer behaviours: Analysing customer behaviour patterns will…

Maximise holiday sales during the pandemic

Maximise holiday sales during the pandemic

This holiday season is not going to be like any other. Preparing for how your business will tackle the change ahead of time will help maximise sales.  Maintain a human and compassionate approach in all customer communications: This will make your customers feel more comfortable and be pleasantly different from the technology based interactions they…