Running a successful email marketing campaign

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term.  How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Running a successful email marketing campaign

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term.  How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Best Practices in Business Management

Best Practices in Business Management

Engage employees in the company vision It is important to share the business vision with employees so that they feel more motivated and enthusiastic. This will not only develop an interest in the work being completed, but also increase productivity. Further, engaged workers are more likely to bring in ideas and contribute to the growth…

Speeding up invoice payments

Speeding up invoice payments

Taking care of invoice and billing payments can often be an onerous task for many small businesses. However, very few things are more important in the business industry than getting paid on time, since delays in payments can disrupt a business’s cash flow quite seriously. Business owners looking for best practice tips to get paid…

Protecting your business from cybercrime

Protecting your business from cybercrime

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their…

Small businesses and mental health

Small businesses and mental health

Owning and running a small business often means that you are responsible for most or all of the tasks that need to be completed. Often, owners will find their time being entirely occupied with their business. This can take a toll on their mental health and cause work-related stress. This not only inhibits one’s ability…

Building a strong team

Building a strong team

Individuals often need to come together to form a team in order to successfully accomplish tasks in the workplace. Employers should aim to build team cohesion so that team members are co-operating and working efficiently.  Employers should: Encourage regular communication within team members. Simplifying the communication process for individuals so that they can keep team…

Building a strong team

Building a strong team

Individuals often need to come together to form a team in order to successfully accomplish tasks in the workplace. Employers should aim to build team cohesion so that team members are co-operating and working efficiently. Employers should: Encourage regular communication within team members. Simplifying the communication process for individuals so that they can keep team…

Protecting your business from cybercrime

Protecting your business from cybercrime

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their…

What is Organisational Culture

What is Organisational Culture?

Understanding what organisational structure is can help with making decisions about your business in all areas. Organisational culture is multifaceted, it consists of the shared values, beliefs and norms in the workplace, and determines employee interactions as well as customer interactions. There are four types of organisational cultures. Clan Culture: Focussed on collaboration between teams…

Making employees feel valued

Making employees feel valued

Statistics have shown that employees who feel valued are more motivated to perform their best. But how can a business make employees feel valued so that they can encourage this behaviou Recognition It can be as simple as letting employees know that they are valued. This can occur one-on-one or in group settings. Vocalising appreciation…

Making employees feel valued

Making employees feel valued

Statistics have shown that employees who feel valued are more motivated to perform their best. But how can a business make employees feel valued so that they can encourage this behaviour? Recognition It can be as simple as letting employees know that they are valued. This can occur one-on-one or in group settings. Vocalising appreciation…

How to upscale your business

How to upscale your business

Set realistic and actionable goals Businesses should set realistic and actionable small goals which they can work towards, rather broad goals which provide no direction. Setting broad and unrealistic goals is demotivating and makes any progress made seem insignificant. Every person in the business should be given a target to meet over a reasonable timeline…

Building a social media strategy

Building a social media strategy

The right social media strategy can boost customer interaction and improve customer relationships. A social media strategy will help plan out the type of content that needs to be made, when it needs to be posted, and which platforms are best suitable for your business. What are your social media goals: What do you wish…

Dealing with interview jitters

Dealing with interview jitters

An interview can be intimidating even if you are the perfect person for the job. Improving your performance during an interview can be a matter of learning to alleviate your anxiety. Preparing for your interview can be extremely helpful. Read about the company and what they do Prepare your responses to common interview questions (strengths,…