Growing your business with referrals

Growing your business with referrals

‘Word-of-mouth’ referrals may seem like an outdated concept in today’s digital age of online reviews, but a few credible and positive opinions can still go a long way when it comes to attracting new clients. Customer referrals are never guaranteed, but here are a few methods you can use to increase the number of people…

Are you charging enough for your product

Are you charging enough for your product?

The bill you charge for your services can often make or break client relationships. Pricing is one of the most influential factors that encourage customers to buy your product. This calls for careful consideration of where your service or product stands in the market, and whether you are undervaluing your service. Basic evaluationThe easy starting…

Debt financing vs equity financing

Debt financing vs equity financing

Gathering funding is a challenge that almost all business owners face at some point. Financing can come in two forms – debt financing and equity financing. Debt financing is money that you borrow and plan to pay back within an agreed time frame and interest rate. Common forms of debt financing include bank loans, mortgages…

How to support your employees through COVID

How to support your employees through COVID-19

Supporting your employees during chaotic times as an empathetic leader will improve your relationships within your business and boost personal confidence. Here are some ways you can support your employees mentally and financially during these uncertain times. Be open with your employeesAs businesses implode due to current economic circumstances, employees want transparency and closure over…

Increasing workplace flexibility

Increasing workplace flexibility

Businesses now working from home can take the opportunity for employers to learn from the experience and consider new work structures coming out of COVID-19. This could mean increased flexibility for employees when it comes to working remotely. Here’s why you should consider flexible work arrangements with your employees. Increase productivity Flexible work arrangements can…

Adapting your marketing amidst COVID

Adapting your marketing amidst COVID-19

Marketing your products and services during a global crisis may not always seem appropriate. Not only is it harder to create content with COVID-19 restrictions on you and your staff, but it is also important to make sure that your marketing is considerate and appropriate, otherwise your customers may view you as being insensitive. Keep…

How to attract top talent

Changing work arrangements during COVID-19

Employers and employees must discuss in good faith the implications of COVID-19 on their working arrangements. Employers and employees may be considering changes to things like hours or job descriptions. Where changes to current working arrangements are proposed by an employer, there are specific good faith requirements that must be followed. Any changes made need…

Money management for entrepreneurs

Money management for entrepreneurs

Starting up a business is expensive, and with expenses piling up and income being unstable, many entrepreneurs struggle with managing their finances effectively. Here are some tips to consider when it comes to handling your money. Establish your goalsSetting clear goals for your business’ finances can help you identify areas you need to work on…

Finding Money Within Your Business

Finding Money Within Your Business

Most small businesses experience cash flow problems from time to time and urgently need working capital. Many business owners immediately think of the bank or loans when they’re short of money. But there are other resources you can tap before you ask for that expensive overdraft or overdraft extension. The money you need might already…

4 Tips for Getting Your Business Through Tough Times

4 Tips for Getting Your Business Through Tough Times

If you’re a small business owner whose company hasn’t gone through hard times, that’s great but it’s likely to happen at some point. As much as we dream about being brilliant enough at business that we’ll never face slow times, there are many things beyond our control that can negatively affect our business. It’s highly…

Update New Zealand’s fair trading law reform

Update: New Zealand’s fair trading law reform

The Fair Trading Amendment Bill was introduced to parliament in December 2019 and has most recently had its first reading in February. The bill is closely centred around new protections against unfair practices – namely prohibiting unconscionable conduct in trade and extending the current Act’s protections against unfair contract terms in standard form consumer contracts…